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Here’s a powerful insight I've uncovered in my journey through marketing. Most ads absolutely suck at getting clients. Some ads are...

Quick question: who’s your ideal customer? A lot of business owners answer that question with a variation of: ‘Anyone with a pulse and...

“Heyyyyyy, what’s new with you!?” It's a pretty common way to greet someone when you haven’t seen them for a while. Notice that we don’t...

Good writing is the best way to get attention, attract more clients, grow your business, show people you’re a pro at what you do, and...